Our promise

Building a stronger halal community, together

Souq is a marketplace built to keep more of what our community spends with our community, and to give some of it back.

20%

of platform profits, put back into the halal community.

Today most of what we earn goes into building HalalHQ and reaching more people. As it grows, we are committed, inshaAllah, to reinvesting 20% of profits in the community, and to showing you where it goes.

How does one purchase help the whole community?

Each purchase keeps money moving between Muslim families and businesses, and part of it comes back around through this reinvestment.

  1. Step 1

    You buy

    from a Muslim seller or home kitchen on HalalHQ.

  2. Step 2

    They grow

    and spend locally, with other businesses in the community.

  3. Step 3

    We set aside

    part of our profit as HalalHQ grows.

  4. Step 4

    It goes back

    into businesses, families and causes near you.

And it starts again with the next purchase.

Where will the money go?

Muslim-owned businesses

  • Help for halal entrepreneurs to start and grow
  • Marketing and promotion
  • Mentoring and resources

Families in hardship

  • Emergency relief for community members
  • Support during a crisis
  • Direct help for families in difficulty

Community initiatives

  • Local programs and events
  • Digital skills and access
  • Ideas suggested by sellers and buyers

Charitable causes

  • Humanitarian aid and relief
  • Community welfare programs
  • Work with trusted Islamic organisations

How will we stay accountable?

By telling you what was funded, letting you have a say, and working with people the community already trusts.

  • Regular, open updates on what has been funded
  • Sellers and customers can suggest where it goes
  • We track and share the real-world impact
  • We work with trusted Islamic organisations

What does it cost to sell on Souq?

7%per sale
  • Charged only when you make a sale
  • Covers Stripe payment fees, hosting and running the platform
  • No listing fees, no monthly fees, no surprises
  • Part of what we earn funds this reinvestment as we grow
  • How payments and payouts work

Sell to the community, and help it grow

List your products on Souq and reach Muslim families across Australia. Every sale helps your business, and in time, the wider community too.

Start selling on SouqWhat is HalalHQ?

Questions? [email protected]

Last updated: 8 October 2026